About

about

WOW KIREI is a luxury clothing brand focused on banishing the drab and boring.

A fusion of European & Asian design

We believe in injecting colour and pattern to turn the drab and boring into the extraordinary and fresh. WOW KIREI takes its name from the Scottish word expressing overwhelming delight or amazement and the Japanese word Kirei (綺麗 / きれい) meaning beautiful. These two words not only indicate the heritage of the founders but how our customers react to our bold, colourful and contemporary prints and patterns.

Inspiration - Innovation

We look to the past and present for inspiration but look to innovation and technology to bring our designs to life. We use the latest in technology to infuse our designs with the deepest saturated colours.

Sophisticated - Flexible

We believe in creating sophisticate apparel that can be worn for any occasion. Feel confident wearing any Wow Kirei apparel when shopping or when going out on the town for dinner or dancing. They are perfect for girls nights out, school events or bachelorette parties. They are made with environmentally safe fabrics. Hand-sewn by our in-house team. Can be also worn for all types of workout activities including yoga, hiking, cycling, dancing, skiing, spinning and swimming. Our broad range of modern fabric designs can match and compliment any wardrobe for any event.

Bold - Unique

We have a broad range of addictive designs and patterns to appeal to women of all ages. Whether you are looking to feel sexy, cool, cute or just plain comfortable we have a wide selection of modern, chic and fashionable looks. We believe in embracing individuality so for each design we have created variations which allow you to match it with your unique personality, mood or wardrobe. Each of the 1000s of patterns in our catalog has many colour and style variations. One pattern equals countless looks, shopping at Wow Kirei a captivating obsession.

Quality and Ethically Made

We only use ethically sourced materials that are Standard 100 OEKO-TEX® Certified. Each item is crafted with the highest-quality materials and infused with love. Created by highly skilled craftsmen from across Europe, Asia and North America.

Our Mission

To create modern ethically sourced apparel designs and patterns that are inspired by nature and cultures of the world.

Designed for Life

Be comfortable, sexy and fashionable at the same time. Luxury clothing made using the latest cutting edge technologies.

Infused with Love

We care how are products are made and what materials are used in there manufacture.

Match Your Personality

A broad range of patterns and variations to match any style, personality or mood.

Core Values

Powered By Designs

We are design and product obsessed. We create designs for the modern woman. Designs that can be worn from the gym, to the meeting, to the dinner party and everywhere in between.

Trust & Integrity

We are open, honest, diligent and respectful with everybody

Be Better Than Yesterday

We are driven to surpass what has already been achieved. We measure, monitor, analyse and improve productivity, processes and ourselves to satisfy our customers

Have Passion

We love what we do and embrace the challenges and opportunities

Have Impact

We are driven to explore the path less travelled and leave footprints for others to follow.

Beyond the Workplace

WOW KIREI is committed to corporate social responsibility and is essential to our success. Through global and local initiatives, WOW KIREI contributes, volunteers, and raises awareness for projects important to us.